Meta Business Agent is the free assistant inside the WhatsApp Business app (since June 2026, 1M+ businesses) — built to reply to incoming messages. But when your business outgrows just "replying" — follow-ups, campaigns, a sales team — you need more than an auto-replier.
| Feature | Meta Business Agent | Maryam 24 |
|---|---|---|
| Auto-reply to customer messages | ✅ Yes | ✅ Yes |
| Automatic customer follow-up | ❌ No | ✅ Yes |
| CRM integration | ❌ No | ✅ Yes |
| Multi-agent team inbox | ❌ No | ✅ Yes |
| Broadcasts & campaigns | ❌ No | ✅ Yes |
| Automatic lead & order capture | ❌ No | ✅ Yes |
| WhatsApp + Telegram + Instagram | ❌ Meta apps only | ✅ All three, one database |
| Persian / Arabic / English | — | ✅ All three |
Comparison based on the free self-serve Meta Business Agent (June 2026); the enterprise edition is invite-only with unpublished pricing.